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How We Helped Deliver Magazine Advertising that Really Pops
One of the most rewarding benefits of being part of a team is sharing in its success. Perhaps one of the best examples of this comes from the work we did in helping one of our Publications Mail clients...
View ArticleGetting the Most for your Direct Marketing Dollars with Publications Mail
Some Dramatic Numbers Some people tend to think that Publications Mail couldn’t possibly fit their needs, but you do not have to be mailing a magazine to use Publications Mail. Second, if you might be...
View ArticleNow Contributing Content to the New Direct Marketing Magazine Website
I am honoured to be a regular contributing author for the new Direct Marketing Magazine website. You can view my first article titled “Marketing with Newsletters” at:...
View ArticleApplying Systems Development Methodology to Direct Marketing
Introduction Have you ever noticed how things just seem to work better when you have a plan? A plan is not only a track to run on, it also lets you review current processes and make adjustments to...
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Pioneering and Opportunities for Magazine Publishers and Advertisers
Inasmuch as some magazine ads may be intended to drive short-term sales, they can also be a great way to build up both our direct mail lists and email lists, creating an opportunity for ongoing...
View ArticleControlling Direct Marketing Incentives and Special Offers
Let’s face it, if everyone could readily take advantage of targeted special offers or there were no restrictions on some general offers, advertisers could incur hefty unanticipated expenses. Further,...
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What is a Marketing Microsite?
Putting a Microsite into the Right Context If you “Google” microsite, you will see a variety of definitions. Most of them categorize a microsite as a web page (or sometimes a series of web pages) with...
View ArticleDirect Marketing Check-Up
There is no doubt that we can all benefit from an annual check-up. The same can be said of our direct marketing – especially, given that rules, regulations, options and opportunities are continually...
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“Learn and Play” Direct Marketing and Communications Workshop
Our $1,000 Guarantee It’s often what you don’t know that costs you money and it can also limit returns on campaigns. We are confident in our ability to help everyone and are pleased to offer the...
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Might There be a Postal Disruption and How Would You be Affected?
Having been in the direct mail business since 1993, quite a few people have asked me about the possibility of a postal disruption and how they might be affected. While I don’t have a crystal ball, I...
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Publications Mail Reduces Postage Costs By 73%
A new customer had been mailing an “oversize” newsletter weighing a little over 100 grams as Lettermail, at a cost of $2.77 per piece. As volume was a mere 137 pieces, the quantity appeared too low to...
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How to Make Direct Marketing Work for You – Seminar/Workshop
We have been asked if we will be running more direct marketing seminar/workshops this spring (2017). We would like to, but rather than focusing on the finer points of postal products we would like to...
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Call Before You Dig
I recently included the following in my email signature: “I wish I had known that before! Planning a direct marketing campaign? Call before you dig.” And, there is good reason, because: One call saved...
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Serious and Sincere
Welcome to “almost spring”! Yes, the guy in this picture is the same guy that sang “That Little Piece of Mail”. While I have to admit that we have had a lot of fun with That Little Piece of Mail, and...
View ArticleThe Value of Professional Advice & Knowledge
Today is a Great Day! We are helping another client to save a lot of money under a very attractive program. Plus, we have been able to provide advice and ensure that this project got off on the right...
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